You
Owner
The person who started the site, pays for it, and decides who else gets in.
- Change and publish anything on the site
- Connect domains and set up card payments
- Invite people, and remove them again
- Shut the site down
This one stays with you. It is not something you can hand to somebody else.
Hired help
Editor
For the designer, the copywriter, or whoever keeps the shop looking current.
- Open the editor and work on any page
- Add products, photos, prices, and wording
- Publish the changes when they are ready
No billing, no payment details, no domains, and no inviting anyone else.
Look only
Viewer
For the client signing work off, or a partner you want kept in the loop.
- See the site and how it is set up
- Follow the work without being in the way
Nothing on the site can be changed from a viewer account.