A front page with a view
Show a stranger what you are about and hand them your best piece first, not your most recent one.
Solutions / Blogs
A front page that shows your range, an archive that keeps old pieces earning, and a subscribe box that builds a list nobody can take away from you or charge you to reach.
A feed is not a body of work
Your best piece is probably not your latest one. A site can lead with the thing that convinces people, and keep it there for years.
Show a stranger what you are about and hand them your best piece first, not your most recent one.
That guide from two years ago is still your best salesperson. Give it somewhere to be found.
Readers who subscribe on your site belong to you. Followers belong to whoever changes the feed next.
The book, the course, the consulting hour. It sits beside the writing, not in a different tab.
The front page
Pin your best work at the top and let the rest queue behind it. A first-time reader should meet you at your strongest, not your most recent.
Pinned
Field guide
The twelve decisions that actually matter, in the order you will hit them — written after watching about forty people get them in the wrong one.
12 min read · 4,120 readers · still the most-read piece here
Interview
A shop owner on turning seasonal demand into a weekly rhythm
8 min read
Notebook
The tiny pages that make a small business feel real
5 min read
Guide
Pricing your first offer when you have no idea what it is worth
14 min read
Publishing formats
An essayist and a consultant do not need the same site. Start from the one closest to how you actually write.
Essays, an archive, an about page that sounds like a person, and one way to stay in touch.
Guides that rank, case studies that convince, and an enquiry form at the bottom of both.
Customer stories, release notes, and the founder posts that make a company feel like people.
Contributors, events, a local directory, and sponsors who can see what they are paying for.
Reader journey
Someone finishes your best essay impressed and then closes the tab, because you never told them what to do next.
A curated path for people who do not know your work yet.
Collect related posts into useful guides instead of losing them in chronology.
Sell the book, guide, consulting call, workshop, or product the writing naturally supports.
Explain who writes the site, why the reader should trust it, and how to work with you.
Starter directions
Line length, rhythm, and an archive that holds up at two hundred pieces. Nothing here shouts over your sentences.
Atelier
A gallery-index portfolio for designers, photographers, and studios: oversized serif type, ruled whitespace, and curated project entries.
portfolio · photography · creative
Horizon
A dark mission-control landing site for products and startups: console previews, launch metrics, pricing, and demo conversion.
startup · software · technology
Stanza
A literary bookshop site set like a printed page: ivory paper, drop caps, staff-pick shelves, and a reading event calendar.
bookstore · retail · culture
Pricing
Your website, email, domain, and marketing tools together, for less than they cost apart. Compare every feature
Everything to get the business online.
$39$29 / month
Save $255 a month against buying each part Billed $348 a year · save $2,844
For the founder who has outgrown one tool.
$69$59 / month
Save $414 a month against buying each part Billed $708 a year · save $4,740
The complete platform, every tier maxed.
$189$159 / month
Save $1,107 a month against buying each part Billed $1,908 a year · save $12,792
Publish with intention