A landing page can offer visitors something useful in exchange for signing up. Here is how to make one with a form and follow-up email.
Step 1: Create Your Lead Magnet
Choose Your Topic:
- Select a topic that’s valuable to your target audience and relevant to your business.
- Examples: eBook, whitepaper, video tutorial, checklist, or free course.
Develop the Content:
- Create high-quality, actionable content that showcases your expertise.
- Keep it concise but valuable – aim for quick wins for your audience.
Save and Host:
- Save your lead magnet in an easily accessible format (usually PDF).
- Upload it to your Quick Elements media library.
Step 2: Plan Your Funnel
Plan what happens after sign-up:
- Landing Page → Opt-in Form → Thank You Page → Email Sequence
Prepare Your Email Sequence:
- Write a follow-up email that delivers what you promised.
- If you send more emails, explain what each one will help the reader do.
Step 3: Create Your Quick Elements Landing Page
Create a New Page:
- In Quick Elements, go to either Pages or Posts → Add New.
Craft Your Content:
- Say plainly what people will get when they sign up.
- Explain what is in the guide or offer and who it is for.
- Show an image of it if that helps people understand what they will receive.
Add Social Proof:
- Include testimonials, user numbers, or client logos if available.
Add a Clear Call-to-Action (CTA):
- Use button text that names the offer, such as “Get the guide”.
- Make your CTA button stand out with contrasting colors.
Create Your Opt-in Form:
- Create a new funnel in CRM > Funnel
- Start with the lead magnet template
- Send the lead magnet download right away
- Schedule the other emails for later
- Keep the form simple – usually name and email are sufficient.
Pro Tips:
- Use Google Analytics: Set up goal tracking to measure conversions.
- Check the offer: Make sure the form and delivery email work before you share the page.
- Optimize for SEO: Use relevant keywords in your page title, headers, and content.